About SaveCompare

SaveCompare is a UK comparison and information service covering household and business energy, car and home insurance, credit cards, broadband, mortgages, personal loans, mobile contracts and credit-score tools. The site has been published continuously since 2008. We don't supply gas or electricity, write insurance policies, issue credit or originate loans — we publish editorial comparisons and direct readers to the brokers, suppliers and lenders who do.

If you came here because you want to know who's behind the site, who pays for it, and what we will and won't tell you, this page is the short version. The longer answer is everything else on the site.

Who runs SaveCompare

SaveCompare is owned and operated by TheMediaFlow Ltd, a UK private limited company registered with Companies House. Our registration number is 06769171; the company is registered in England and Wales. We are also registered with the Information Commissioner's Office as a data controller for the visitor data we process through the site's contact form and partner quote handoffs.

The same company operates savecompare.com, our US sister site. Editorial decisions, partner relationships and product rankings are kept distinct between the two; the UK site reflects UK regulators, products and pricing, and the US site reflects US ones. We don't mix them.

How we make money

Our service is free to readers. The site is funded through a small number of partner relationships and, on some pages, through Google AdSense display advertising. Here's how each works in practice.

Referral fees. When you click through from one of our comparison pages to a partner — for example a business energy broker, a price-comparison aggregator like Quidco for cashback cards, or a mortgage broker who runs a whole-of-market panel — the partner pays us a fixed fee or a percentage if you go on to switch or apply. This fee never affects the price you pay. The energy unit rate, the APR on a credit card, the monthly broadband price — all are set by the supplier, not by us. You would pay the same if you found the same offer through a Google search.

Display advertising. A small number of our editorial pages carry Google AdSense placements. These are clearly distinct from editorial content, are auction-priced (no advertiser pays us directly), and never appear inside the comparison ranking tables themselves.

That's the whole funding model. We don't take payment for higher rankings. No supplier, broker or lender can buy a more prominent placement in our comparison tables. We don't operate a paid-listing tier.

How we rank results

Rankings are based on a documented methodology that varies by vertical. Three factors apply across every vertical we cover.

Price. We use published unit rates, APRs, premiums and tariffs — not list prices or promotional teasers. For business energy, we cite Ofgem's published average unit rates as the headline benchmark. For credit cards, we use the representative APR each issuer is legally required to display under the Consumer Credit (Advertisements) Regulations 2010. For mortgages, we use the lender's published rate sheet and flag products where the headline rate excludes mandatory fees.

Coverage and product quality. Cheap isn't always best. For insurance, a £200 policy that excludes 60% of the claims you might make is worse than a £280 policy that doesn't. We weight coverage limits, exclusions, excesses and waiting periods alongside price. For broadband, we weight contract length, mid-contract price rises (a significant 2024-2026 industry issue), set-up fees and download speed evidence from Ofcom's annual home broadband performance report.

Customer outcomes. Where independent satisfaction data exists, we use it. Citizens Advice publishes a quarterly energy-supplier league table built from complaint volumes and call-handling metrics; we reference it directly. Defaqto produces star ratings for home and motor insurance based on policy benefits; we cite these alongside price. The Financial Ombudsman Service publishes uphold rates by firm for regulated financial products, which we use to flag outliers.

Where we weight one factor more heavily on a particular vertical, we say so on that vertical's hub page. We update rankings when the underlying data changes — quarterly for most verticals, more often if regulators or major providers announce material changes.

What SaveCompare is not

Some clarity on what we don't do is worth more than another paragraph on what we do.

• We are an information and comparison service, not a regulated firm. For regulated financial advice, the government-backed service is MoneyHelper (moneyhelper.org.uk).
• We are not an energy supplier and don't hold supply licences. The companies we direct readers to are licensed by Ofgem; you can verify any supplier's status on the Ofgem register.
• We are not an insurance broker, mortgage adviser, lender or credit broker. The partner platforms we send readers to hold their own FCA permissions where required.
• We are not affiliated with Ofgem, Ofcom, the Financial Conduct Authority, HMRC, the Department for Energy Security and Net Zero, Citizens Advice or any other UK regulator or public body.

Our sources

Numbers on the site come from public sources we can cite and you can check.

• Energy — Ofgem default tariff cap, monthly average unit rates, supplier performance tables (Citizens Advice).
• Insurance — ABI motor and home insurance premium tracker, Financial Ombudsman complaints uphold rates, Defaqto policy ratings.
• Credit cards & loans — Bank of England Money & Credit statistical release, FCA Product Sales Data, lenders' published representative APRs.
• Broadband & mobile — Ofcom Connected Nations report, Home broadband performance report, Pricing trends report.
• Mortgages — Bank of England effective interest rates, UK Finance lending trends, lender rate sheets.

Where we estimate — for example a typical annual saving figure for a household switching tariff — we show the working. Where we extrapolate, we say so. If we have a number wrong, email us and we'll fix it.

Editorial independence

No partner sees our editorial copy before it publishes. No partner has signed off on a single sentence on this site. Editorial decisions are made internally and the people writing the copy are not the same people who run the commercial side. When a partner asks for changes — this does happen — we either fix factual errors and acknowledge the correction, or we decline. We don't run advertorial dressed as editorial; the few sponsored placements we have run in the past have been labelled as such.

If you spot something that reads like a partner has been favoured for a reason we haven't disclosed, please tell us. Our reputation is the asset; we'd rather lose a commission than the trust of a reader.

Privacy and data

We collect as little personal information as we can. The site uses essential cookies and, with your consent, analytics cookies. We do not run third-party advertising trackers across the site beyond the cookies AdSense sets on pages where ads are served — and on those pages, you can decline non-essential cookies through the consent banner.

When you submit a quote form to one of our energy or insurance partners, that data is passed to the partner for the specific purpose of returning quotes. We don't sell mailing lists, we don't share data with parties unrelated to the quote, and you can ask us at any time to delete what we hold by emailing [email protected]. The full privacy notice is at /privacy.

Accessibility and feedback

We try to meet WCAG 2.1 AA: keyboard navigation, visible focus, sufficient colour contrast, semantic HTML and descriptive link text. The site is far from perfect on this front and we're improving it. If something on the site doesn't work for you — reader email, screen-reader, dyslexia-friendly font request, anything — email [email protected] and we'll fix it where we can.

Contact

Operator: TheMediaFlow Ltd, registered in England and Wales, Companies House number 06769171.

General email: [email protected]. Press, corrections, partnership enquiries and complaints all come to the same inbox.

Postal: written enquiries can be sent to TheMediaFlow Ltd at the registered office shown on our Companies House record. We respond to all written correspondence within 28 days.